Monday, March 15, 2010


"Don't undertake a project unless it is manifestly important and nearly impossible"
-Edwin Land, inventor of instant photography.

Polaroid is back in our lives!! Thanks to the impossible project you can wipe away your tears, pick up your camera and revisit the wonderful world of instant photography. Happiness. At last.

It was assumed Polaroid had died forever when production of analog Instant Film stopped in June 2008, closing the factories in Mexico (Instant Packfilm production) and the Netherlands (Instant Integral production). Fans around the world mourned the loss. I remember sitting in my room, refusing to speak to anyone and feeling very very sad. It may sound silly but polaroid photography had always been an important part of my life.
The project to bring back Polaroid was done so with the aim to re-invent and re-start production of analog film for vintage Polaroid cameras. The project acquired the complete film production equipment in Enschede from Polaroid,  a 10-year lease agreement on the factory building was signed and the most experienced team of Integral Film experts worldwide were engaged in the project.

The Impossible mission was not to re-build Polaroid Integral film but to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.

Welcome back! You have been missed.

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